Lakeway, Rough Hollow and The Hills compared
All three sit in the Lake Travis corridor but differ in age, amenity structure, and price. Over the twelve months ending July 2026, Lakeway proper closed at a median of $753,500 at $297 per square foot with 64 average days on market. Rough Hollow closed at $880,000 at $302 per square foot over 69 days. The Hills closed at $670,000 at $279 per square foot over 76 days, on a much smaller sample of 16 sales.
Lakeway proper
The largest and oldest of the three, with the widest range of housing stock. You can buy a 1980s ranch on a large lot or a recent custom build within a few streets of each other.
282 closings last year makes it the most liquid of the three, which matters when you need to sell on a schedule.
Rough Hollow
Newer, master planned, with a heavier amenity package and a correspondingly higher HOA. The homes are more uniform, which makes pricing more predictable.
The $880,000 median reflects newer construction more than better location. Ask what the HOA covers and what the current assessment schedule looks like.
The Hills
Built around the golf club, with a mix of older homes on established lots. Only 16 recorded sales last year, so the median moves a lot with a single transaction.
Treat the numbers here as directional rather than precise. On thin sample sizes the comparable sales matter far more than the neighborhood average.
Common questions
Which of the three has the lowest HOA dues?
Generally Lakeway proper, since much of it predates master planned amenity structures. Rough Hollow carries the heaviest dues of the three. Confirm current amounts in the HOA documents, since they change.
Do all three feed the same schools?
They fall within Lake Travis ISD, though attendance zones change. Verify the current zoning with the district for the specific address rather than relying on a listing.
Which one holds value best?
Over full cycles the differences are smaller than people expect. Lot quality, view, and condition explain more of the price than the subdivision name does.